Omnichannel customer engagement
Web, WhatsApp, email, phone and Instagram in a single inbox with ticketing — no enquiry is lost and every conversation is traceable.
5 unified channelsIllustrative
Technology & expertise
The platform itself is the proof of our dealer maturity.
Expertise
How our platform advances the sale
- 7 Illustrative
- Integrated multi-lender financing
- ≤ 30 min to first contact Illustrative
- ≤ 30-minute response SLA
- 134 indexed pages Illustrative
- Data-driven inventory & CRM
- 5 unified channels Illustrative
- Omnichannel customer engagement
Data-driven inventory & CRM
Stock, brands and showrooms modelled in the database, from back-office to product page — data flows without re-keying, from catalogue to enquiry.
134 indexed pagesIllustrativeTransparent turnkey pricing
VAT-inclusive price, registration and vignette shown without blind spots on every vehicle page — trust by design, as OEM standards require.
0 hidden feesIllustrativeIntegrated multi-lender financing
A credit and lease simulator compliant with Bank Al-Maghrib, APR and total cost displayed, wired to our accredited finance partners.
Pre-approval in 48 hIllustrative≤ 30-minute response SLA
Every enquiry triggers an assignment and a first contact measured inside the omnichannel inbox — responsiveness becomes a metric, not a promise.
≤ 30 min to first contactIllustrativePartner API & feed
An inventory feed and a key-authenticated API expose stock to OEM portals and systems — integration is native, not a separate build.
Versioned REST APIIllustrative
Expertise
The Moroccan market & how technology drives sales
Market segments
Illustrative — sector sources, to confirm- Entry & city cars38%120,000 – 220,000 MAD
First-time buyers and urban households: tight budgets, near-universal financing, monthly-payment-led decisions.
- Mid-range & sedans26%220,000 – 360,000 MAD
Buyers trading up: sensitive to warranty, trade-in and total cost — the monthly stays the deciding argument.
- Premium & SUV21%360,000 – 1,200,000 MAD
Families and executives: high digital-experience expectations, lease-led, service standards matching the marque.
- A2 & urban mobility15%25,000 – 180,000 MAD
Scooters and A2 bikes for daily mobility, plus a fast-growing enthusiast niche (roadster, trail).
Key indicators
Morocco buys on credit
- ≈ 70 %
- Finance penetration
- ≈ 8 / 10
- Monthly-led decisions
- ≈ 75 %
- WhatsApp-first contact
Share of new vehicles bought on credit or lease rather than cash.
Financed buyers who decide on the monthly first, before the sticker price.
First touches that happen on WhatsApp rather than call or form.
Illustrative — sector sources, to confirm
Target measurement model
- view_item_list Illustrative
- Browse (listing)
- view_item Illustrative
- Vehicle page (VDP)
- select_item Illustrative
- Engaged lead
- generate_lead Illustrative
- Order / reservation
Every list view is measured — the monthly shown from the card kindles intent.
The page that converts: contextual CTAs, turnkey price and a transparent monthly.
Qualified intent on a vehicle (test-drive, quote, WhatsApp) — the multi-channel CTA uplift.
The GA4 key conversion: the qualified lead handed to the CRM under the ≤ 30-min promise.
Digital retail maturity
Digital retail maturity 1
Online catalogue
Published stock and browsable, indexed vehicle pages — the entry table of the digital market.
Digital retail maturity 2
Config & compare
Filters, comparison and shortlist: the buyer builds their short-list self-service before any contact.
Digital retail maturity 3
Finance simulation
Monthly, APR and turnkey price computed online — the journey becomes finance-first, like the market.
Digital retail maturity 4
Lead & checkout
Lead, WhatsApp, callback and test-drive wired to the CRM with a ≤ 30-min promise; deposit-backed online reservation is the next step.
Built on real operations
A tech-forward platform grounded in professional customer service.
Frequently asked questions
Is the displayed price the final price?
We show a transparent turnkey price. Registration costs and the first vignette, where they apply, are listed separately and clearly — no surprises at signing.Is it risky to pay a deposit online?
No. The deposit only holds the vehicle for you for 72h; it is fully refundable and deducted from the final price. An advisor confirms your reservation in under 30 minutes, and you pay the balance turnkey at the showroom — you never pay the full amount up front.Do you take my old vehicle in trade?
Yes. We offer a transparently appraised trade-in, deductible from your down payment. Tell us about your current vehicle in your enquiry for an initial estimate.Can I do everything over WhatsApp?
Yes. From your first question to finance simulation and booking, our team answers on WhatsApp with a promised response in under 30 minutes during business hours.
OEM-authorization readiness
OEM-authorization readiness
CNDP / Law 09-08 compliance
Declared data processing, explicit consent and a compliant banner — data protection is built in, not bolted on.
Walled per-brand CI
Each brand operates in an environment that respects its corporate identity, ready to receive the manufacturer's photography and rules.
Certified after-sales
Manufacturer-trained technicians, original tooling and diagnostics, warranty preserved — workshop standards are met.
Digital-retail maturity
Catalogue, financing, appointment booking and omnichannel messaging in one measurable journey — modern retail, end to end.
Manufacturer hub
Manufacturer partnerships
Evaluating Motora as an official distributor in Morocco? Our platform ties field expertise, compliance and sales technology together — let's discuss your authorization criteria.